Santa and his elves will visit over 750 families on Christmas Eve. But how are those families selected?

Our recipients are referred to us by vetted organizations including:

  • social agencies & charities
  • government agencies
  • teachers
  • social workers
  • police officers
  • Alberta Health and health care organizations

(See a list here of organizations that have referred families.)

Between October 1st and December 10th, families must be referred by one of the organizations we accept referrals from before they can be added to Santa’s list. Families and recipients cannot refer themselves.

Please review this important information regarding referrals.

We try to visit as many families as we can; however due to our program’s capacity and a growing demand, we can only visit if the family has not received a visit in 2021, 2022 or 2023.)

Do you work for a qualified agency, health professional or support group?
Do you know someone who could use a visit from Santa and his elves?

If you would like to refer families to the Magic of Christmas in 2024, please complete the form below using your own information (not the information of the family you would like to refer). Once submitted, an email containing a link to our referral form, as well as an organization ID number required to complete the form, will be sent to the email address provided within approximately 48 hours.